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Search Engine Optimization Easy Step-by-Step Guide Let your Site take Flight Reach for the Skies Optimize and Rise Higher for Hire
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Why is Organic SEO important?

Average Overall Traffic Sources:


Overall Traffic Sources:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data

Data shows that most web traffic comes from Organic Search. Although Social Media and Paid Ads can help, Organic SEO is the most efficient way to increase your online visitors.

Also, you should monitor your Impressions. An impression is when your website is visible to a visitor using Google Search. This does not necessarily mean a visitor clicked on your website. Yet, it is useful to monitor your position and to see how often your website is showing in the organic search engine results.
Impressions can be monitored by using Google's free SEO tools (ex. Google Search Console).
Bounce Rate

How to improve SEO? Bounce Rate



Google uses a metric called "bounce rate" to determine if a website is relevant. Bounce Rate is the rate at which users leave or reject a website after stumbling upon it through an organic search. This metric can be monitored using Google's SEO tools (ex. GA4 / Google Analytics 4).

Does location matter?

Identify your Geographic Keywords

"Location" matters in many respects. Your visitors' location matters. Your targeted keyword geographic location matters. Even your websites's server location matters. It all matters to the extent that it affects the Bounce Rate. Thus, you should be mindful of your targeted geographic location keywords for your Bounce Rate and adjust as necessary.
This can be monitored by using Google's free SEO tools (ex. GA4 / Google Analytics 4).




What is the most common area that needs improvement?

Is your website Mobile-Friendly for 2026 and beyond?

Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:

  • 2011
  • 2014
  • 2017
  • 2020
  • 2023
  • 100%
  • 75%
  • 50%
  • 25%
  • 0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats

The most common area that needs improvement is the web page's speed for mobile users. Over the years, there has been a shift to web browsing with mobile devices. Therefore, it is important that your website be mobile-friendly and load quickly to avoid bounce rate issues.
PageSpeed Scoring

How to check if your site is Mobile-Friendly?

90 Performance
94 Accessibility
99 Best Practices
90 SEO
Performance
Accessibility
Best Practices
SEO
Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is an example of adequate scoring for Google PageSpeed Insights.
For each category, Google recommends achieving a Mobile score of 90 - 100.

For a website to be mobile-friendly, you should have a score of 90 or higher. This will help your bounce rate.

Check the score of your own website using Google's PageSpeed Insights ›

Learn more now by getting started with the Tutorial ›